Setting the Bid in Google Shopping Ads

Paweł Updated by Paweł

After you have added your ad groups and product groups, you need to decide what bid you would like to assign to the campaign.

This bid will be assigned to all the ad groups, throughout the entire campaign.

After the campaign is uploaded, we recommend going to your Google Merchant Center and changing the bids for individual ad groups there.
To set a bid for your campaign, follow the steps below:
  1. After you have created your structure, click Save & Proceed
  2. In the pop-up, provide the value of your bid
  3. Click Save & Proceed
This step is required, so that we can upload your campaign.


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