Configuring Your Google Shopping Campaign

Paweł Updated by Paweł

In Google Shopping campaigns, first the main ad group & product group is added, and then another product groups are selected, using the attributes available in your feed.

Dividing your Google Shopping campaigns into separate ad groups and product groups will help you optimize campaign's performance.

Our tool will let you create as many ad groups as you need, with just one click. 🔥

To configure your Google Shopping campaign, follow the steps below:
  1. In DataFeedWatch, click on your shop's name
  2. From the left pane, select Google Shopping Ads
  3. To pick a campaign to edit, click Edit Campaign
  1. Select an attribute for your ad group & product group
  2. Add more attributes to create more nested product groups
The Campaign structure will be visible in the Preview section below. But only sample data will be included.
  1. Now, preview the campaign below, and click Save and Proceed


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