Google Text Ads: What is Permutations & how does it help?

Paweł Updated by Paweł

It will create different versions of the keyword with each version having the same words in different order.

In a Group campaign, we strongly recommend using Exact Match Type since other match types can cost you a lot with short tail keywords inviting a lot of unwanted clicks.

But on other hand Exact Match type can be too specific with not enough search volume, Permutations solves this problem by creating different versions with each keyword in different order covering more search queries.

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