Analytics: Installing the DataFeedWatch Tag

DataFeedWatch Updated by DataFeedWatch

The DataFeedWatch Tag (previously called the DFW-Tracker) enables us to assign your Transactions to the source. It is useful for a high percentage of returning traffic and/or for your customers using external payment gateways.

The DataFeedWatch Tag will allow us assign such Transactions to the original visit that initiated the purchase.

So, if you have a high percentage of returning traffic and/or if you allow your customers to use external payment gateways, the two scenarios described above will be common among your visitors.

Thus, installing the DataFeedWatch Tag will significantly improve the accuracy of the performance data collected.

After you have installed DataFeedWatch Analytics, the tracker will be added to every URL in every Feed.
For Custom Channels, the situation differs a little bit. The Product URL field needs to be mapped with the URL including the tracker, so that the Analytics could work properly.


  • You need to be connected to your Google Analytics first.

Finding the DataFeedWatch Tag

  1. To find the script, click DataFeedWatch > Analytics > Settings

Installing the DataFeedWatch Tag

The DataFeedWatch Tag is an extension to Google Analytics, and it must be installed in the analytics.js snippet.
  1. Find the relevant line in the original snippet
  1. Paste the DataFeedWatch Tag script between

ga('create', 'UA-XXXXX-Y', 'auto'); 


ga('send', 'pageview');

For the shopping carts listed below, or the Google Tag Manager, follow the relevant guide:


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