How does truncating work?

Paweł Updated by Paweł

In the DataFeedWatch App, Truncating is a process of creating different versions of the keyword by removing the last word with each version. Let’s say you want to advertise a product called adidas Adipure Pants White 36/32 Mens Golf Pants.

adidas Adipure Pants White 36/32 Mens Golf Pants

adidas Adipure Pants White 36/32 Mens Golf Pants

adidas Adipure Pants White 36/32 Mens Golf Pants

adidas Adipure Pants White 36/32 Mens Golf Pants

adidas Adipure Pants White 36/32 Mens Golf Pants

adidas Adipure Pants White 36/32 Mens Golf Pants

When does it stop truncating a title?

  • When it reaches words that are not unique to a product; these words are found in the title of multiple products (like variants);
These words are better added as a keyword for a Product Group campaign.
  • You can make it stop truncating when it reaches a specific word (string) that you enter;
  • You can make it stop truncating when it reaches a specific field (tag) that you have selected from the drop-down;
  • You can make it stop truncating when it reaches a minimum number of words that you set: a minimum of 2 words is required, so when you set it to ‘Truncate +1 word’, it will stoop truncating when there are 3 words left;

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