Google Text Ads: What happens if my campaign is split into multiple campaigns?

Paweł Updated by Paweł

When the number of products in your campaign exceeds the number of allowed ad groups, your campaign is split into 2 separate campaigns. All settings of the 1st campaign are copied to the 2nd campaign. Sometimes, we are unable to copy the bid strategy. In that case, bidding for the 2nd campaign will be set to TargetCPA.

We will calculate the targetCPA based on historical performance data. You will be notified and you can always change it.

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