Table of Contents

Feed Optimization Checklist

To optimize your Google Text Ads Campaign, check the following

Check your feed

  1. Run Feed Review to check the quality of the feed
Pay particular attention to the following elements:
- Map fields
- Visual inspection
- Titles: are key elements, such as brand, present in your titles?
- Did you add fields that you need in your ads?
  1. In/Exclude
Did you exclude out of stock products?
  1. Merge
Did you merge variant products if you have any?

Check the campaigns page

  1. Campaigns
All 3 campaign types should be present.
  1. The number of eligible products in the Product and Drop campaign
If it is only a very small portion of the total number of products, you can check the following reasons:
- Variants are not been merged into parents;
- Very generic words used in the titles (you will see many clicks and no conversions for this products in the AdWords Account);
- Too long title;
- Per Partes used and the system still learning which keywords to use.

Check the Product Campaign

Keywords > Truncating

Is Truncation turned ON?
Is the proper match type selected: Broad Modifier & possibly Exact.

Keywords > Tag combination

Do not include the title.
Should only be used for very specific fields that consumers search for and that are not present in the title (like a model number, UPC, etc.).

Ad Creation

You should have at least 2 ad patterns.
Are your ad patterns working for >80% of the products?
Are all fields (Headline1-3 + Description-2) filled out (properly)?
Are you using any extensions?

Campaign settings

Is a strategy selected?
Are maxCPC and budget set?

Check Campaign Statistics

Is each campaign getting impressions, clicks, and conversion?

Check your Google Ads account

Do you have pre-existing campaigns that overlap with the campaigns in DataFeedWatch?
Compare the performance of your pre-existing manual campaigns with the automated campaigns.

Deeper Analysis

Run the same checklist for the Group Campaign and the DSA campaign.
Consider adding a BPT required.
A regular check of the campaigns. You need to check and analyze your Text Ads campaigns just like you analyze and optimize manual campaigns.

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