Basic Terminology
To help you move around the application, we have prepared a list of terms used, with the relevant definitions.
We hope this will help you understand DataFeedWatch better!
DFW |
DataFeedWatch |
Shop |
Your platform for selling products online, usually with your own domain. |
Channel |
A place where you create output feeds for a specific shopping platform and target country. |
Mapping |
The process of assigning specific values to fields using various mapping methods. |
Input Feed |
A file containing your products and their attributes, imported directly from your shop. |
Output Feed |
A file containing your products and their modified attributes, generated from your channel and used to sell products in a target country. |
Fields |
Attributes that describe products, such as ID, title, and price. |
Input Fields |
Product attributes in their original form, obtained directly from your shop or file. |
Master Fields |
Product attributes that you have modified. |
Edit values |
This feature appears on the right side of each mapping field. It lets you configure additional rules to optimize the field's values. With Edit values, you can replace multiple text values in your input fields, calculate numerical values, add prefixes and suffixes, and more. To learn more, visit the Edit Values Types section on the Using DataFeedWatch page of our Help Center. |
Preview |
This option lets you check the results of your mapping. Click Preview on the right side of the field whose data you want to check. |
Parents / Variants |
A parent product and its variations. Product variants are versions of the same product that differ in attributes such as color, material, pattern, or size. For example, a T-shirt available in three sizes and five colors has 15 variants. Each variant has a unique ID, while variants of the same product share a common product group ID. To learn how to advertise all variants, advertise parent products only, or merge variant options into a single parent feed, see Merging Variants. |
Shop products |
A list of all products imported from your source file into DataFeedWatch. Learn more in Using Shop Products. |
Channel products |
A list of products imported from your shop into the selected channel. The Channel products table lets you check whether your mapping works as expected, identify missing values, and verify that your products were sent correctly. We recommend reviewing your output feed before sending it to the shopping channel to avoid potential issues. You can access Channel products in two ways:
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Merging Feeds |
DataFeedWatch lets you merge multiple feeds to enrich your product data. You can combine your input feed with additional sources to add more product information from other files. For details, see How to Merge Two Different Import Files to Create One Input Feed. |
Master Account |
A Master Account, also called a Multi-Client or MCC account, is an umbrella account that contains multiple DataFeedWatch accounts. It lets account owners switch easily between accounts. Learn more: Is there any agency or umbrella account dedicated to managing many shops? |
Admin Account |
The account owner has the broadest set of permissions and can manage plans, users, billing, and invoices. The account owner can also control what sub-users can access. To manage user permissions, go to Account Settings and open Users Management. For instructions on adding and editing users, see How to add a new user? |
Google Merchant Center (GMC) |
A digital platform where online retailers upload and manage the product data used for Google Shopping ads. In Merchant Center, you also provide information about your online store, shipping, and taxes. To learn more, see What is Google Merchant Center? You may also find this guide helpful: Uploading Data Feeds to Google Shopping (HTTP). |
Bridge |
A plugin installed in your shop that connects it to the DataFeedWatch app. |