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Google Text Ads

Google Text Ads FAQ

Google Text Ads: Why do I still see old data in my campaign?

Google Text Ads: Can I automate my existing, manual campaigns with Google Text Ads?

Google Text Ads: Can I combine my existing manual campaigns with Google Text Ads?

Google Text Ads: How to create better text ads?

Google Text Ads: What is Permutations & how does it help?

Google Text Ads: Can I combine different fields into keywords?

Google Text Ads: Can I set a CPA per product and use that in my Google Search campaign?

Google Text Ads: What are the campaign limitations?

Google Text Ads: What are the DSA campaigns based on?

Google Text Ads: How can I use my pre-existing landing pages in a campaign?

Google Text Ads: What is the maximum size of the source feed for Google Text Ads?

Google Text Ads: How does truncating work?

Google Text Ads: Will Google Text Ads service overwrite manual changes that I make in AdWords?

Google Text Ads: Can I add other fields to create keywords?

Google Text Ads: Are there limitations as to the number of ad patterns?

Google Text Ads: What if I don’t want to lose the history of my existing campaigns?

Google Text Ads: Can I set a State, Province or Region as a territory?

Google Text Ads: What happens if the price changes?

Google Text Ads: What happens if my campaign is split into multiple campaigns?

Google Text Ads: What happens with an ad group when a product goes out of stock?

Google Text Ads: How can I unsubscribe from Google Text Ads in DataFeedWatch?

Google Text Ads: Can I add & use keywords from a separate file?

Google Text Ads: Why are not all my products in my campaign?

Google Text Ads: How often are my campaigns synced with my Google AdWords account?

Google Text Ads: What if certain fields are no longer in my feed?

Google Text Ads: Why are some products not eligible?

Google Text Ads: Can I use a 3rd-party tool to optimize the campaigns?

Google Text Ads: Why does my template not work for 100% of my ads?

Google Text Ads: How to add size & color as negatives to the group campaign?

Google Text Ads: How does Per Partes work?

Google Text Ads: How to link one shop in the DataFeedWatch App to multiple AdWords Accounts?

Using Google Text Ads

Google Text Ads: Signing Up for Google Text Ads

Google Text Ads: Setting Up a Google Text Ads Feed

Google Text Ads: Connecting Your Google Ads Account

Google Text Ads: Creating Campaigns (Product Campaign)

Google Text Ads: Creating Brand and Product Type Campaigns (BPT)

Google Text Ads: Creating Group Campaigns and DSA Campaigns

Google Text Ads: Creating Landing Page Campaigns

Google Text Ads: Bad words

Google Text Ads: Best Practices

Google Text Ads: Overview

Google Text Ads: Quick Start Guide

Google Text Ads: Feed Optimization Checklist

Google Text Ads Does Not Open in DataFeedWatch

Price Watch

Feed Analytics Overview

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Table of Contents

Google Text Ads: Setting Up a Google Text Ads Feed

Paweł Updated by Paweł

To set up your Google Text Ads Feed, follow the steps below

  1. Create a Text Ads Feed
    1. In Google Text Ads, click Feeds
    2. Name your feed (optional)
    3. Click Add a Text Ad Feed
  1. Map fields in your feed
    1. In the Map Fields tab, scroll down to find the field you would like to map
    2. From the first drop-down list next to it, select the basic mapping type you would like to use
    3. In the next field select the Input fields (copied directly from your shop) or Internal fields (already pre-configured at the stage of shop creation) that you would like to use
    Product name: This is the most important field of this feed. It will be used to create keywords and text ads. Combine brand and title and possibly other data if relevant.
    Title should include Brand + Product Name + Gender + Size + Color & if there is any information missing you can always add it in the mapping.
    For Text Ads, the longer the keyword the lower the search volume, that is why we don’t recommend to use sizes or even colors in the title. It is also the reason why we strongly recommend to advertise Parent products only.
    Include (optional or custom) fields for data that you need to create keywords and text ads, such as color, product type, gender, etc.
  2. Choose the products in your feed (Include/Exclude Products tab)
By default, all the products from your feed are sent to the channel. But here you can choose to exclude or include products based on simple rules. In the example above we have created a rule to Exclude products that are out of stock.
  1. Merge the Product Variants (Merging Variants tab)

a. To merge variants, please select the second option and click go back to mapping, and map item_group_id there

It is always better to advertise the parent product—and not the variant.

b. Click Save And Proceed

You will be taken to Merging Variants option again.

c. Choose how would you like the merging to happen

If you click Predefined Fields you will see that we have already selected the best merging strategy for your feed.
You can still go ahead & make changes by selecting different options for every field.
Available options are:
- take the common part—Common value among Parent & Variant will be selected;
For example, if the parent has a title Running Shoes & variant has Running Shoes Black, only Running Shoes will be selected as its the common value among both.
- take the value of the first variant—Value from the first variant will be selected;
- list all values—Values from all the variants will be listed in one field;
- take the lowest value—Lowest Value among all the variants will be selected;
- take the highest value—Highest Value among all the variants will be selected;
- sum up all values—Final value after summing up values from all the variables will be selected.

d. do the same for any Custom Fields you may have, and then click Save and Finish

Google Text Ads: Signing Up for Google Text Ads

Google Text Ads: Connecting Your Google Ads Account

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