Adding Users: User and Admin Type
Adding Users: Access Rights to Shops
Adding Users: Access Rights to Channels
Configuring Inheritance Settings in Magento 2 or Later
Refreshing Your Token in the Magento Admin Panel
Upgrading the Magento 1 DataFeedWatch Extension to the Latest Version
Choosing Magento Product Types
Adding OpenCart 2.X
Adding Magento 2
Adding PrestaShop (Module)
Adding Magento 1 Multiple Store View
Adding Magento 2 Mutiple Store Views
Adding Another Feed (Merging)
Adding a Shop (Shopping Cart or Feed File)
Internal Fields Overview
Creating Internal Fields
Using Internal Fields in Channel Mappings
Copying Internal Fields between Shops
Creating New Custom Internal Fields
Creating Internal Fields from Existing Rules
Mapping and Using Internal Fields (Practical Examples)
Adding Product Title Variants for A/B Testing
Checking Performance of Product Titles in A/B Testing (Google Analytics Dashboard)
Checking Performance of Product Titles in A/B Testing (Google Analytics Custom Report)
Channel Mapping (Map Fields Tab)
Choosing the Advertised Products (Include/Exclude Products Tab)
Excluding Associated Variants (Include/Exclude Products Tab)
Adding Categories (Categorize Products Tab)
Uploading Data Feeds to Google Shopping (FTP)
Uploading Data Feeds to Google Shopping (HTTP)
Uploading Data Feeds to Google Shopping (from Local Drive)
Uploading Data Feeds
Uploading Data Feeds from Local Drive
Uploading Data Feeds via FTP
Uploading Data Feeds via HTTP
Adding a Channel
Empty Field Error in Feed Review
Identifier Not Unique Error in Feed Review
Feed Quality Score in DataFeedWatch
UPI Missing Error in Feed Review
Invalid Value Error in Feed Review
Invalid GTIN Error in Feed Review
Using Feed Review
Configuring Feed Review: Settings
Configuring Feed Review: Validators
Amazon: How to Create New ASINs
Amazon: Creating ASINs on Amazon Seller Central (via a File Upload)
Amazon: Creating ASINs on Amazon Seller Central (via Web Interface)
Amazon: Creating ASINs using DataFeedWatch
Amazon: Troubleshooting Uploads with the Processing Report
Why some products can't be matched with ASINs?
Amazon: Adding Amazon Marketplace
Amazon: Processing Report Settings
Amazon: ASIN Numbers Settings
Amazon: Adding the Amazon Marketplace Template
Bol.com: Adding Bol.com Content Feed
Bol.com: Adding Bol.com Offers Feed
Bol.com: Adding Bol.com Order Management
Bol.com Offers Feed: Adding Bundle Prices
Ebay Marketplace MIP: Overview
Ebay Marketplace MIP: Adding Marketplace & Settings
Ebay Marketplace MIP: Choosing a Template
Ebay Marketplace MIP: Mapping a Template
Ebay Marketplace MIP: Business Policies (Payment, Return, and Shipping)
Main Mapping Types: Rename
Main Mapping Types: Add static value
Main Mapping Types: Combine
Main Mapping Types: Lookup table (Google Sheets)
Main Mapping Types: Lookup table (Local Drive, CSV)
Main Mapping Types: Extract from (Google Sheets)
Main Mapping Types: Extract from (Local Drive)
Main Mapping Types: Leave empty
Edit Values Types: Overwrite
Edit Values Types: Replace single value
Edit Values Types: Replace multiple values (Google Sheets)
Edit Values Types: Replace multiple values (Local Drive)
Edit Values Types: Remove single value
Edit Values Types: Remove multiple values (Google Sheets)
Edit Values Types: Remove multiple values (Local Drive)
Edit Values Types: Remove duplicates
Edit Values Types: Add prefix
Edit Values Types: Add suffix
Edit Values Types: Recalculate
Edit Values Types: Recapitalize
Edit Values Types: Round
Conditions: is equal to / is not equal to
Conditions: includes / doesn't include
Conditions: is blank / is not blank
Conditions: starts with / doesn't start with / ends with / doesn't end with
Conditions: is greater than / is greater or equal to / is less than / is less or equal to
Conditions: is between / is not between
Conditions: is in list / is not in list
Conditions: is longer than / is shorter than
Mapping Types Overview
Analytics FAQ: Why do I get insufficient permissions error?
Analytics FAQ: Why DataFeedWatch Tag doesn't work properly in Google Analytics?
Analytics FAQ: Why do I get Maximum number of custom dimensions reached error?
Analytics FAQ: Why Analytics shows me different numbers than my Google Analytics?
Analytics FAQ: What about security of data in my Google Analytics account?
Analytics FAQ: Why do I need to wait for the data to appear in Analytics?
Analytics FAQ: Can analytics parameter damage my landing page reports?
Analytics: Adding Tracker to Gtag.js and Analytics.js
Analytics: Adding Tracker to BigCommerce
Analytics: Adding Tracker to Magento 1
Analytics: Adding Tracker to Volusion
Analytics: Installing Analytics
Analytics: Cost Data
Google Text Ads: Why do I still see old data in my campaign?
Google Text Ads: Can I automate my existing, manual campaigns with Google Text Ads?
Google Text Ads: Can I combine my existing manual campaigns with Google Text Ads?
Google Text Ads: How to create better text ads?
Google Text Ads: What is Permutations & how does it help?
Google Text Ads: Can I combine different fields into keywords?
Google Text Ads: Can I set a CPA per product and use that in my Google Search campaign?
Google Text Ads: What are the campaign limitations?
Google Text Ads: What are the DSA campaigns based on?
Google Text Ads: How can I use my pre-existing landing pages in a campaign?
Google Text Ads: What is the maximum size of the source feed for Google Text Ads?
Google Text Ads: How does truncating work?
Google Text Ads: Will Google Text Ads service overwrite manual changes that I make in AdWords?
Google Text Ads: Can I add other fields to create keywords?
Google Text Ads: Are there limitations as to the number of ad patterns?
Google Text Ads: What if I don’t want to lose the history of my existing campaigns?
Google Text Ads: Can I set a State, Province or Region as a territory?
Google Text Ads: What happens if the price changes?
Google Text Ads: What happens if my campaign is split into multiple campaigns?
Google Text Ads: What happens with an ad group when a product goes out of stock?
Google Text Ads: How can I unsubscribe from Google Text Ads in DataFeedWatch?
Google Text Ads: Can I add & use keywords from a separate file?
Google Text Ads: Why are not all my products in my campaign?
Google Text Ads: How often are my campaigns synced with my Google AdWords account?
Google Text Ads: What if certain fields are no longer in my feed?
Google Text Ads: Why are some products not eligible?
Google Text Ads: Can I use a 3rd-party tool to optimize the campaigns?
Google Text Ads: Why does my template not work for 100% of my ads?
Google Text Ads: How to add size & color as negatives to the group campaign?
Google Text Ads: How does Per Partes work?
Google Text Ads: How to link one shop in the DataFeedWatch App to multiple AdWords Accounts?
Google Text Ads: Signing Up for Google Text Ads
Google Text Ads: Setting Up a Google Text Ads Feed
Google Text Ads: Connecting Your Google Ads Account
Google Text Ads: Creating Campaigns (Product Campaign)
Google Text Ads: Creating Brand and Product Type Campaigns (BPT)
Google Text Ads: Creating Group Campaigns and DSA Campaigns
Google Text Ads: Creating Landing Page Campaigns
Google Text Ads: Bad words
Google Text Ads: Best Practices
Google Text Ads: Overview
Google Text Ads: Quick Start Guide
Google Text Ads: Feed Optimization Checklist
How to Get Started and Schedule an Onboarding Call?
Is There a Trial Version of DataFeedWatch That I Can Use?
How to Download My Invoices?
What is the Number of Products That I Will be Charged For?
How can I cancel my subscription, so that I am not charged by DataFeedWatch?
Where can I check the pricing of DataFeedWatch?
Is there any agency or umbrella account dedicated to manage many shops?
Should I use HTTP or FTP connection for my shop?
Where can I find the GTIN number?
What are the XML files requirements when adding a shop?
How to Enter the Correct Volusion Credentials in My DataFeedWatch Account?
How to Open Incorrectly Displayed CSV Files in Microsoft Excel?
What is the influence of ID on other functionalities?
What is the influence of Item_Group_ID on other functionalities?
How to Find the Token in My BigCommerce Store?
How to pause the connection between your shop and DataFeedWatch?
Can I add a single Google Sheets tab?
Missing or Stray Quote
Not a Regular File
504 Gateway Timeout
503 The Server Is Currently Unavailable
500 Internal Server Error
404 Not Found
502 Bad Gateway
Will DataFeedWatch Manage My Shopping Channel Account?
What are the unique product identifiers (GTIN, MPN, UPC, EAN, JAN, ISBN)?
How to add new or alternative images to my products?
How can I check my Input Feed?
How can I check my Output Feed for a channel?
How to create Merchant Promotions using DataFeedWatch?
How can I fix price errors in my Google Merchant Center?
How to repair shipping-related errors appearing in Google Merchant Center?
How to repair tax-related errors appearing in Google Merchant Center?
How to grant DataFeedWatch access to my Google Merchant Center?
Table of Contents
Updated by Paweł
To create a Product Campaign, follow the steps below:
- Click Create New > Product ads
Product Campaign creates an adgroup for every unique product. Each adgroup will therefore have keywords and text ads that are unique to that very product.
- Provide your source file
- Assign the relevant tags
- Apply filters
Multiple campaigns enable you to set a separate budget and template for each category or brand;
AdWords does not allow more than 10,000 adgroups per campaign. So if you have more than 10,000 unique products in your feed, we will divide them over multiple campaigns. You can also use choose to divide them yourself by using filters.
- Create Keywords
a) By Truncating
In the DatafeedWatch, Truncating is a process of creating different versions of the keyword by removing the last word with each version. Let’s say you want to advertise a product called adidas Adipure Pants White 36/32 Mens Golf Pants, so truncating it would look like below.
adidas Adipure Pants White 36/32 Mens Golf Pants
adidas Adipure Pants White 36/32 Mens Golf
adidas Adipure Pants White 36/32 Mens
adidas Adipure Pants White 36/32
Mens Golf Pants
adidas Adipure Pants White
36/32 Mens Golf Pants
adidas Adipure Pants
White 36/32 Mens Golf Pants
Such long tail keywords have a higher Conversion Rate & lower Cost Per Conversion since the related search terms are more specific and closer to the point of purchase in the sales funnel. But they might not have enough search traffic on Google and such keywords will become inactive due to low search volume.
Truncating will solve this problem by creating multiple versions of the keywords & each truncated keyword should have more search volume than the previous one. By doing so, we are covering all possible search terms.
The last 4 truncated keywords will not be used in the Product Campaign since they are not exclusive to a single product & can be a part of multiple products, such keywords will be used in a Product Group Campaign.
b) By Tag combination
This method is only useful for retailers that sell electronics, computers and other products for which people search for a specific combination of brand, model, type, number, etc.:
You can use both Tag Combination and Truncating
- Create Ads
You can also apply filters to ad template based on different conditions:
Always Enable : Ad Template will be created & enabled for all the products in the campaign.
Always Paused : Ad Template will be created for all the products in the campaign but won’t be enabled.
Enable for specific tag values : You can choose to enable the Ad template only for specific categories like Shoes or brands like adidas.
Enabled for numerical tag values : You can choose to enable the Ad template only for products meeting a specific numerical condition like products with price equal to or less than $40.
Enable if tag filled : Ad template will be enabled only for products having a specific tag filled like Sale Price which is very useful when you want to show a different ad for products on Sale.
Enable if tag not filled : Ad template will be enabled only for products not having a specific tag filled.
Do not Create -> Ad template will not be created & this option can also be used to remove an existing ad template.
More Options to improve your ad copy:
It is advisable to create multiple text ad templates (patterns) so you can a/b test different text ads per ad group. (Please note that this is different from creating a backup template (alternative) for each ad)
- Adjust the Campaign settings
- Learn what the real CPCs will be (in a new campaign) without enabling Google to only show the products with the highest bids;
- Prevent overbidding on products with a high CPA (if you set CPC as % of CPA and the price is high and the competition is low).
- A unique bid for every product;
- Limit the CPA to the gross margin. In the screenshot: If the conversion rate = 5% and the gross margin = 20% of the price, you will never spend more than what you can afford (max CPA).
- Choose Budget Delivery options
Budget Delivery determines how your ad budget will be spent over time.
- Choosing Standard Delivery will spend your budget evenly throughout the day. Your ads won’t be shown for every eligible search, for example, your ad will show only once an hour if your budget allows 24 clicks per day;
- Choosing Accelerated Delivery will show your ad for every eligible search until your budget is exhausted, your budget might not even last a full day in many cases.