Adding Sub-Accounts: Standard & Admin Permissions
Adding Sub-Accounts: Access Rights to Shops
Adding Sub-Accounts: Access Rights to Channels
Adding Product Files (.csv, .xml, .txt, .json)
Adding Product Files from Google Spreadsheets
Adding Product Files from Google Drive
Configuring Inheritance Settings in Magento 2 or Later
Refreshing Your Token in the Magento Admin Panel
Upgrading the Magento 1 DataFeedWatch Extension to the Latest Version
Adding 3dcart Version 7+
Adding OpenCart 2.X
Adding Magento 1 Multiple Store View
Adding Magento 2
Adding Magento 2 Mutiple Store Views
Adding a Shop (Shopping Cart or Feed File)
Mapping and Using Internal Fields
Using Internal Fields in Channel Mappings
Copying Internal Fields between Shops
Creating New Custom Internal Fields
Creating Internal Fields from Existing Mappings
Mapping and Using Internal Fields (Practical Examples)
Adding Product Title Variants for A/B Testing
Checking Performance of Product Titles in A/B Testing (Google Analytics Dashboard)
Checking Performance of Product Titles in A/B Testing (Google Analytics Custom Report)
Channel Mapping (Map Fields Tab)
Choosing the Advertised Products (Include/Exclude Products Tab)
Excluding Associated Variants (Include/Exclude Products Tab)
Adding Categories (Categorize Products Tab)
Uploading Data Feeds to Google Shopping (FTP)
Uploading Data Feeds to Google Shopping (HTTP)
Uploading Data Feeds to Google Shopping (from Local Drive)
Uploading Data Feeds
Uploading Data Feeds from Local Drive
Uploading Data Feeds via FTP
Uploading Data Feeds via HTTP
Amazon: How to Create New ASINs
Amazon: Creating ASINs on Amazon Seller Central (via a File Upload)
Amazon: Creating ASINs on Amazon Seller Central (via Web Interface)
Amazon: Creating ASINs using DataFeedWatch
Amazon: Troubleshooting Uploads with the Processing Report
Amazon: Adding Amazon Marketplace
Amazon: Processing Report Settings
Amazon: ASIN Numbers Settings
Amazon: Adding the Amazon Marketplace Template
Main Mapping Types: Rename
Main Mapping Types: Add static value
Main Mapping Types: Combine
Main Mapping Types: Lookup table (Google Spreadsheet)
Main Mapping Types: Lookup table (Local Drive)
Main Mapping Types: Extract from (Google Spreadsheet)
Main Mapping Types: Extract from (Local Drive)
Main Mapping Types: Leave empty
Edit Values Types: Overwrite
Edit Values Types: Replace single value
Edit Values Types: Replace multiple values (Google Spreadsheet)
Edit Values Types: Replace multiple values (Local Drive)
Edit Values Types: Remove single value
Edit Values Types: Remove multiple values (Google Spreadsheet)
Edit Values Types: Remove multiple values (Local Drive)
Edit Values Types: Remove duplicates
Edit Values Types: Add prefix
Edit Values Types: Add suffix
Edit Values Types: Recalculate
Edit Values Types: Recapitalize
Edit Values Types: Round
Conditions: is equal to / is not equal to
Conditions: includes / doesn't include
Conditions: is blank / is not blank
Conditions: starts with / doesn't start with / ends with / doesn't end with
Conditions: is greater than / is greater or equal to / is less than / is less or equal to
Conditions: is between / is not between
Conditions: is in list / is not in list
Conditions: is longer than / is shorter than
Analytics Error: Insufficient Permissions
Analytics Error: DataFeedWatch Tracker Not Working Properly in Google Analytics
Analytics Error: The Maximum Number of Custom Dimensions Reached
Analytics: Installing the DataFeedWatch Tag
Analytics: Installing the DataFeedWatch Tag in BigCommerce
Analytics: Installing the DataFeedWatch Tag in Google Tag Manager
Analytics: Installing the DataFeedWatch Tag in Magento
Analytics: Installing the DataFeedWatch Tag in Shopify
Analytics: Installing the DataFeedWatch Tag in Volusion
Signing Up for Google Shopping Ads
Configuring Your Google Shopping Campaign
Setting the Bid in Google Shopping Ads
Checking and Uploading the Campaign
Google Text Ads: Other Doubts
Can I combine my existing (manual) campaigns with Google Text Ads?
How to Create Better Text Ads?
Can I set a CPA per product and use that in my Google Search campaign?
How does truncating work?
Does Google Text Ads overwrite manual changes that I make in AdWords?
What happens if my campaign is split into multiple campaigns?
How Can I Unsubscribe from Google Text Ads in DataFeedWatch or Change My Plan?
Why are not all my products in my campaign?
What if certain fields are no longer in my feed?
Why are some products 'not eligible' and what to do about it?
Why does my template not work for 100% of my ads?
Google Text Ads: Signing Up for Google Text Ads in the DataFeedWatch
Google Text Ads: Setting Up a Google Text Ads Feed
Google Text Ads: Creating Google Text Ads Campaigns (Product Campaign)
Google Text Ads: Creating Brand and Product Type Campaigns (BPT)
Google Text Ads: Creating Group Campaigns and DSA Campaigns
Google Text Ads: Creating Landing Page Campaigns
Google Text Ads: Bad words
Google Text Ads: Best Practices
Google Text Ads
Quick Start Guide (Google Text Ads)
Feed Optimization Checklist
How to Get Started and Schedule an Onboarding Call?
Is There a Trial Version of DataFeedWatch That I Can Use?
How to Download My Invoices?
What is the Number of Products That I Will be Charged For?
How can I cancel my subscription, so that I am not charged by DataFeedWatch?
Is There An Agency / Umbrella Account Dedicated to Manage Many Shops?
Where Can I Find the GTIN Number?
How to Enter the Correct Volusion Credentials in My DataFeedWatch Account?
How to Open Incorrectly Displayed CSV Files in Microsoft Excel?
What is the influence of ID on other functionalities?
What is the influence of Item_Group_ID on other functionalities?
How to Find the Token in My BigCommerce Store?
Missing or Stray Quote
Not a Regular File
504 Gateway Timeout
503 The Server Is Currently Unavailable
500 Internal Server Error
404 Not Found
502 Bad Gateway
How can I remove HTML tags using Regexp?
Will DataFeedWatch Manage My Shopping Channel Account?
What are the unique product identifiers?
How to Add New or Alternative Images to My Products?
How can I check my Input Feed?
How can I check my Output Feed for a channel?
Update: Sorting & Refreshed Look of the Feed Review Functionality
Update: New Products Refresh / Import Input Feed from Shop Button
Update: Copy Shop Functionality
Update: Sub-Account Change History Available for Admin Users (Beta)
Update: Categories Language Switch for Google
Update: Pause Your Feed for a Specific Channel
Update: Condition—Is not between
Update: Save Product Filters
Update: Google Shopping Actions Feed
Update: Sub-Accounts in DataFeedWatch
Update: Annual Shopify Stores Subscription
Update: Channel Rename
Update: Create Internal Fields from Existing Mappings
Update: eBay Marketplace Available in DataFeedWatch
Update: Full API Integration with Marktplaats.be
Update: Longer than/Shorter than
Update: Preview Functionality Extended to Categories and Excluded Products
Update: Change in the Navigation Experience
Update: Exclude Products When Certain Variants Go Out of Stock
Update: Internal Fields
Table of Contents
Updated by Paweł
To create a Google Text Ads Campaign, follow the steps below
- Select Campaigns from the side bar and connect your Google account
- Allow access
Product Campaign creates an adgroup for every unique product. Each adgroup will therefore have keywords and text ads that are unique to that very product.
Provide the source file
Assign the relevant tags
Multiple campaigns enable you to set a separate budget and template for each category or brand;
AdWords does not allow more than 10,000 adgroups per campaign. So if you have more than 10,000 unique products in your feed, we will divide them over multiple campaigns. You can also use choose to divide them yourself by using filters.
a) By Truncating
In the DatafeedWatch, Truncating is a process of creating different versions of the keyword by removing the last word with each version. Let’s say you want to advertise a product called adidas Adipure Pants White 36/32 Mens Golf Pants, so truncating it would look like below.
adidas Adipure Pants White 36/32 Mens Golf Pants
adidas Adipure Pants White 36/32 Mens Golf
adidas Adipure Pants White 36/32 Mens
adidas Adipure Pants White 36/32
Mens Golf Pants
adidas Adipure Pants White
36/32 Mens Golf Pants
adidas Adipure Pants
White 36/32 Mens Golf Pants
Such long tail keywords have a higher Conversion Rate & lower Cost Per Conversion since the related search terms are more specific and closer to the point of purchase in the sales funnel. But they might not have enough search traffic on Google and such keywords will become inactive due to low search volume.
Truncating will solve this problem by creating multiple versions of the keywords & each truncated keyword should have more search volume than the previous one. By doing so, we are covering all possible search terms.
The last 4 truncated keywords will not be used in the Product Campaign since they are not exclusive to a single product & can be a part of multiple products, such keywords will be used in a Product Group Campaign.
b) By Tag combination
This method is only useful for retailers that sell electronics, computers and other products for which people search for a specific combination of brand, model, type, number, etc.:
You can use both Tag Combination and Truncating
You can also apply filters to ad template based on different conditions:
Always Enable : Ad Template will be created & enabled for all the products in the campaign.
Always Paused : Ad Template will be created for all the products in the campaign but won’t be enabled.
Enable for specific tag values : You can choose to enable the Ad template only for specific categories like Shoes or brands like adidas.
Enabled for numerical tag values : You can choose to enable the Ad template only for products meeting a specific numerical condition like products with price equal to or less than $40.
Enable if tag filled : Ad template will be enabled only for products having a specific tag filled like Sale Price which is very useful when you want to show a different ad for products on Sale.
Enable if tag not filled : Ad template will be enabled only for products not having a specific tag filled.
Do not Create -> Ad template will not be created & this option can also be used to remove an existing ad template.
More Options to improve your ad copy:
It is advisable to create multiple text ad templates (patterns) so you can a/b test different text ads per ad group. (Please note that this is different from creating a backup template (alternative) for each ad)
Adjust the Campaign settings
- Learn what the real CPCs will be (in a new campaign) without enabling Google to only show the products with the highest bids;
- Prevent overbidding on products with a high CPA (if you set CPC as % of CPA and the price is high and the competition is low).
- A unique bid for every product;
- Limit the CPA to the gross margin. In the screenshot: If the conversion rate = 5% and the gross margin = 20% of the price, you will never spend more than what you can afford (max CPA).
Choose Budget Delivery options
Budget Delivery determines how your ad budget will be spent over time.
- Choosing Standard Delivery will spend your budget evenly throughout the day. Your ads won’t be shown for every eligible search, for example, your ad will show only once an hour if your budget allows 24 clicks per day;
- Choosing Accelerated Delivery will show your ad for every eligible search until your budget is exhausted, your budget might not even last a full day in many cases.