Google Text Ads: Why are some products not eligible?

Paweł Updated by Paweł

'Not eligible' means that there is not enough search volume for a keyword. Google decides what is eligible and what is not. Google will simply not show any ads with ineligible keywords.

What can you do about it?

DSA campaign: You should always create a DSA campaign for every product campaign. Google will show ads for ineligible products for any search query that they see fit. This is how you get Google to still cover these products.

Improve Titles: If your Titles are very specific, you can shorten them and make them more 'generic' and thus more eligible. Merging the variants in your feed into parents will also increase eligibility.

Group Campaign: You need to group campaign as well. This covers the generic (and thus more eligible) part of your titles.

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