Amazon: Adding the Amazon Marketplace Template
There are many different feed templates that you can use to upload your products to Amazon Marketplace. The choice depends on the category of products and the purpose of the upload.
If you are uploading your products for the first time you can use either a Listing Loader template or a category-specific template (different for each category).
Listing Loader is a special kind of template which can be uploaded only via a special Microsoft Excel spreadsheet (you can download it from Amazon). Based on the product id you provide, a built-in Excel Macro will attempt to match your product with products already existing in Amazon Marketplace.
Whenever there is a clear match, the product will be assigned with an ASIN number. For product with multiple matches a manual assignment is possible.
Products not matching any existing ASIN number will not be uploaded via this template. For these products a cagegory-specific template should be used instead.
Catetegory-specific templates can be used when uploading products for which no ASIN number exists in Amazon Marketplace yet or whenever you wish to extend/update an existing product specification.
Category-specific templates are very extensive and include many category-specific fields. When selecting a category-specific template in DataFeedWatch you will have 2 additional options:
- Send the template to Amazon automatically – this option specifies if and when the template will be auto-uploaded to Amazon. By default the template will be auto-uploaded every time new products are downloaded from your shop.
- Purge current listing and replace it with the uploaded feed – this option will remove all your products from Amazon Marketplace prior to uploading new products. Usually it is not recommended to enable this option. It is set to never by default.
Inventory Loader can be used to update prices and stock status of the products already uploaded to Amazon Marketplace. If you wish to update any other fields for a product, use category-specific template.
The Inventory Loader also enables you to auto-upload products to Amazon or purge current listings (just like the category-specific above). In addition to that, it lets you automatically disable products in Amazon, that are no longer available in your store. (So that does not apply to FBA (Fulfillment By Amazon) products).